Customer Engagement Strategist
hace 5 días
**About Us**
The Tropicfeel, S.L. was born in 2017 with a mission to revolutionize the travel industry by providing modern-day travelers with the inspiration and innovation they need to lead an authentic and purposeful lifestyle. We're not just gear suppliers that love to travel—we're also people that look to inspire conscious exploring across our planet.
We're a team of big dreamers at Tropicfeel, but we know that achieving those dreams requires action and collaboration. That's why we look for individuals who bring energy, a can-do attitude, and a commitment to teamwork—with authentic opinions and commitment to creating a positive impact in the world.
We are seeking a seasoned Crm & Automation Specialist who will drive customer engagement through data-driven insights, marketing automation, and personalized campaigns. This role is ideal for someone who thrives in a fast-paced environment and has experience with CRM strategy implementation.
**Job Description**
As a key member of our team, you'll develop and execute a CRM strategy aligned with our business objectives and customer-centric approach. You'll optimize customer segmentation, engagement, and retention through data analysis and market research.
You'll be responsible for:
- Defining and refining customer segments based on demographics, preferences, and behavior to facilitate targeted marketing campaigns.
- Implementing personalized messaging, product recommendations, and tailored promotions to drive customer loyalty and increase customer lifetime value.
- Planning, executing, and optimizing CRM campaigns, including email marketing, customer surveys, loyalty programs, and referral programs.
**Requirements**
To succeed in this role, you should have:
- A deep understanding of CRM strategy and implementation.
- Excellent analytical and problem-solving skills.
- Experience with marketing automation tools.
**What We Offer**
We offer a competitive salary of €45,000 - €60,000 per annum, depending on experience, as well as a comprehensive benefits package, including health insurance and a generous PTO policy.
In this role, you'll have the opportunity to work with a dynamic team, contribute to our mission, and grow your career in a rapidly evolving industry.
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