Digital Engagement Specialist

hace 1 día


Barcelona, Barcelona, España Lastminute Group A tiempo completo

About Us

Lastminute Group, a leading online travel industry company, operates in 38 countries across Europe, Asia, and America through its metasearch website Jetcost. The group is part of lm group, a publicly traded multinational company.

Every month, the Group reaches over 60 million unique users across all its websites and mobile apps in 17 languages and 40 countries. This provides a vast platform for our team to work with, offering travel-related products and services to our audience.

Job Description

We are looking for a Digital Engagement Specialist to join our Marketing team based in Chiasso. As a key member of our international and cross-functional team, you will be responsible for executing CRM and social media marketing strategies based on commercial objectives.

Your primary goal will be to implement creative and cost-efficient campaigns to retain more customers and increase the unitary margin. You will work closely with your team to optimize CRM, content, and channel performance, ensuring brand consistency, analytics, and meaningful measurement.

You will also plan and deliver email campaigns across all product categories and segments to improve customer retention and loyalty.

Responsibilities

  • Implement user-centric CRM and Content Strategy
  • Work closely with specialists from Traffic Acquisition to distribute multi-channel campaigns and reach correspondent KPIs
  • Deliver e-mail campaigns across all product categories and segments to improve customer retention and loyalty

Salary and Benefits

The estimated salary for this position is around €50,000 - €65,000 per year, depending on experience and qualifications. Our benefits package includes opportunities for career growth and professional development within the company.

Requirements

To succeed in this role, you should have a natural passion for communication, user engagement, and content creation. A highly creative individual with awareness of the power of communication to create engagement, drive results, and inspire people's behaviors will excel in this position.



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