Demand Generation Strategist
hace 6 días
About Mbr Partners
Mbr Partners is a leading provider of innovative technical solutions for device management and service management. Our company differentiates itself by creating cutting-edge solutions that simplify operational complexity and time to market, while prioritizing customer success.
Job Summary
The Demand Generation Manager will be responsible for developing and implementing a demand generation program that drives customer awareness and generates new sales-qualified leads. This role will involve defining buyer personas and journeys, developing marketing campaigns, generating content, and executing multi-faceted campaigns using a marketing automation tool.
Main Responsibilities
- Inbound, Outbound, and Account-Based Demand Generation Activities
- Administration of HubSpot Marketing Automation System
- Development of Programs to Capture New Leads (Opt-in Contacts)
- Development and Implementation of Demand Generation Strategies and Campaigns
- Definition of Buyer Personas and Journeys
- Collaboration with Sales and Marketing Teams to Align Efforts and Drive Revenue
- Collaboration with Other Departments to Create Cohesive Demand Generation Efforts
- Mapping of Content to Buyer's Journeys
- Authoring and Editing of Content to Support Demand Generation Process
- Coordination with Key Internal and External Stakeholders to Develop New Content and Qualify New Leads
Requirements
This role requires a champion for marketing and demand generation, guiding other organizations in how to support marketing objectives. The successful candidate will have experience in demand generation, marketing automation, and content creation.
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