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Demand Generation Manager
hace 2 meses
About the Role:
We are seeking a highly skilled Demand Generation Manager to join our team at MBR Partners. As a key member of our marketing team, you will be responsible for developing and executing a demand generation program that drives new sales-qualified leads and supports our business growth.
Key Responsibilities:
- Define and implement a demand generation strategy that aligns with our business objectives.
- Develop and execute multi-faceted campaigns using marketing automation tools, including HubSpot.
- Work closely with the sales team, product organizations, and other stakeholders to ensure alignment and maximize revenue.
- Manage key performance metrics to measure progress, refine campaigns, and adapt techniques for maximum effectiveness.
- Collaborate with other departments to create cohesive demand generation efforts and drive customer awareness.
- Author and edit content to support the demand generation process, including buyer personas and journeys.
- Coordinate with internal and external stakeholders to develop new content and qualify new leads.
- Manage demand generation budgets and forecasts, and measure the success of campaigns using metrics such as leads, conversions, and revenue.
Requirements:
- 5+ years of experience leading a B2B demand generation program, including experience with marketing automation tools.
- Strong demand generation experience, skilled in the use of the latest tools and techniques.
- Exceptional written and verbal communication skills, with a keen sense of how to tell stories that resonate with each buyer persona.
- Comfortable working with complex technical products and collaborating with cross-functional teams.
- Proactive, quick learner, and self-starter with a passion for marketing and demand generation.
What We Offer:
At MBR Partners, we offer a dynamic and supportive work environment, competitive compensation, and opportunities for professional growth and development.
How to Apply:
If you are a motivated and experienced demand generation professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
