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B2B Demand Generation Specialist
hace 2 meses
About The Knot Worldwide: As a leading wedding planning and wedding industry platform, we're dedicated to helping couples navigate and enjoy life's biggest moments together. Our mission is to support the businesses that work within the wedding industry, while providing a seamless experience for our users.
About The Role: We're seeking a talented and experienced B2B Demand Generation Specialist to join our Vendor Marketing team. As a key member of our team, you'll be responsible for driving our global lead generation strategy, crafting high-converting landing pages, and leveraging data analytics to optimize campaign performance across 13 distinct markets.
Key Responsibilities:
- Landing Page Development: You'll create captivating and persuasive landing pages that integrate UX/UI best practices, ensuring optimal conversion rates. You'll work with our design team to develop engaging experiences that convert visitors into valuable leads.
- Pop-up Development and Execution: You'll be responsible for developing and executing lead generation pop-ups within our proprietary tool, replicating and adapting these pop-ups across different markets, and innovating new formats to attract leads.
- Campaign Development and Execution: You'll develop, launch, and optimize demand generation campaigns to drive pipeline growth and revenue, working closely with our marketing performance and design teams.
- Performance Analysis and Reporting: You'll utilize data analytics tools to track campaign effectiveness, identifying trends and areas for improvement, and generating detailed performance reports to present to stakeholders.
- Cross-Functional Collaboration: You'll coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
- Paid Media Integration: You'll integrate paid media into demand generation campaigns to maximize reach and impact.
Requirements:
- Proven experience in B2B demand generation and lead generation campaigns (2 years).
- Proficiency in landing page builders such as Unbounce and HTML (no-code landing page builders, drag&drop builders, Elementor, Framer or WebFlow).
- Ability to perform repetitive tasks with high precision and consistency.
- Innovative mindset and core creative skills.
- Strong understanding of B2B lead-to-revenue funnels and associated metrics.
- Excellent project management and organizational skills with the ability to meet deadlines.
- Strong problem-solving and analytical skills to identify and address campaign challenges.
- Proactive, results-oriented mindset with a positive attitude.
- Growth mindset and a passion for continuous learning and improvement.
