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hace 2 meses
About The Knot Worldwide: As a leading wedding planning and wedding vendor marketing company, we're dedicated to helping couples navigate and enjoy life's biggest moments together. Our mission is to support the businesses that work within the wedding industry, while providing valuable resources and tools to our vendors.
Job Summary: We're seeking a talented and experienced B2B Demand Generation Specialist to join our Vendor Marketing team. As a key member of our team, you'll be responsible for driving our global lead generation strategy, crafting high-converting landing pages, and leveraging data analytics to optimize campaign performance across 13 distinct markets.
Key Responsibilities:
- Landing Page Development: You'll create captivating and persuasive landing pages that integrate UX/UI best practices, HTML, and landing page builders like Unbounce to ensure optimal conversion.
- Pop-up Development and Execution: You'll develop and execute lead generation pop-ups within our proprietary tool, replicating and adapting them across different markets while innovating new formats to attract leads.
- Campaign Development and Execution: You'll be responsible for the development, launch, and optimization of demand generation campaigns to drive pipeline growth and revenue.
- Metrics Analysis and Reporting: You'll utilize data analytics tools to track campaign effectiveness, identifying trends and areas for improvement, and generating detailed performance reports to present to stakeholders.
- Cross-Functional Collaboration: You'll coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
- Paid Media Integration: You'll integrate paid media into demand generation campaigns to maximize reach and impact.
Requirements:
- Proven experience in B2B demand generation and lead generation campaigns (2 years).
- Proficiency in landing page builders such as Unbounce and HTML.
- Ability to perform repetitive tasks with high precision and consistency.
- Innovative mindset and core creative skills.
- Strong understanding of B2B lead-to-revenue funnels and associated metrics.
- Excellent project management and organizational skills with the ability to meet deadlines.
- Strong problem-solving and analytical skills to identify and address campaign challenges.
- Proactive, results-oriented mindset with a positive attitude.
- Growth mindset and a passion for continuous learning and improvement.
