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Demand Generation Manager
hace 2 meses
About Mbr Partners:
Mbr Partners is a leading provider of innovative technical solutions that simplify operational complexity and time to market. Our company is committed to creating a fantastic place to work, surrounded by talented individuals who share a passion for building sustained long-term growth.
Job Summary:
The Demand Generation Manager will be responsible for defining, shaping, and implementing a demand generation program that drives customer awareness and generates new sales-qualified leads. This role will work closely with the sales team, product organizations, and other key stakeholders to set up a program that improves customer awareness and generates new leads.
Main Responsibilities:
- Inbound, Outbound, and Account-Based Demand Generation Activities: Develop and execute multi-faceted campaigns using a marketing automation tool to usher customer prospects through a full-lifecycle buyer's journey.
- Marketing Automation System Administration: Maintain key performance metrics to measure progress, refine campaigns, and adapt techniques for maximum effectiveness.
- Lead Generation and Qualification: Develop programs to capture new leads (opt-in contacts) and work closely with the sales team to align efforts and drive revenue.
- Demand Generation Strategies and Campaigns: Define buyer personas and journeys, develop and implement demand generation strategies and campaigns, and map content to buyer's journeys.
- Content Creation and Editing: Author and edit content to support the demand generation process, including blog posts, social media content, and email newsletters.
- Stakeholder Collaboration: Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts and coordinate with other key internal and external stakeholders to develop new content and support the buyer's journey.
