Digital Banking Customer Experience Manager
hace 3 semanas
Company Overview
Western Union is a global leader in the financial services industry, dedicated to making financial services accessible to humans everywhere. We are transforming lives and communities through our innovative solutions.
Salary
The estimated annual salary for this role is approximately $120,000-$150,000, depending on location and experience.
Job Responsibilities
- Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.
- Become part of the Digital Banking Go-to-Market team and collaborate with global marketing professionals to activate new customers and engage existing ones through multiple communication channels.
- Partner with the Product team to build effective campaigns that create awareness for new features and use cases.
- Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.
- Develop and manage target audience groups, ensuring successful execution and timely delivery of campaigns across all channels.
- Utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation, and work with the team to implement customized reporting.
Required Skills and Qualifications
- Bachelor's degree or equivalent experience.
- Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.
- Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.
- Hands-on experience configuring complex customer journeys that don't always follow a linear path.
- Familiarity with personalization techniques and A/B testing for campaign optimization.
- Experience in banking, payments, remittances, digital wallets, or fintech is preferred.
Location
This role is based in Europe, with the opportunity to work remotely or from one of our regional offices.
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