Digital Banking CRM Lead

hace 3 semanas


Madrid, Madrid, España Western Union A tiempo completo

Overview
Welcome to Western Union's Digital Banking team We're a dynamic group of professionals dedicated to providing innovative financial services to individuals and businesses worldwide. Our mission is to make financial services accessible to everyone, everywhere.

Salary: $80,000 - $110,000 per year, depending on experience and qualifications.

About the Role
We're seeking an experienced Digital Banking CRM Manager to join our team in Europe. As a key member of our Go-to-Market team, you'll be responsible for planning, implementing, and achieving activation and engagement targets for our digital banking product. Your expertise in managing end-to-end CRM lifecycle communication campaigns will help drive customer engagement and activation across different stages of the lifecycle.

Main Responsibilities
• Design, schedule, and manage email and in-app messaging campaigns to engage customers
• Partner with the Product team to build effective campaigns that create awareness for new features and use cases
• Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications
• Develop and manage target audience groups, ensuring successful execution and timely delivery of campaigns across all channels
• Utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation

Requirements
• Bachelor's degree or equivalent experience
• Proven expertise in managing CRM processes across Europe from start to finish
• Strong understanding of email marketing automation and campaign design
• Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns
• Familiarity with personalization techniques and A/B testing for campaign optimization
• Experience in banking, payments, remittances, digital wallets, or fintech is preferred

Benefits
At Western Union, we offer a competitive salary and benefits package, including medical, dental, and vision coverage, 401(k) matching, and paid time off. We're committed to providing a diverse and inclusive work environment where you can grow and develop your career.



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