Digital Marketing Specialist

hace 1 día


Madrid, Madrid, España Pearson A tiempo completo

Company Overview

Pearson, a global leader in education and learning, is seeking a highly skilled Digital Marketing Specialist to join our team. Our mission is to add life to a lifetime of learning, and we're committed to creating vibrant and enriching learning experiences that drive real-life impact.

About the Role

We're looking for a results-driven Digital Marketing Specialist to lead our CRM campaign efforts. As a key member of our marketing team, you'll work closely with both central and regional teams to develop high-performing email campaigns that meet our business objectives.

Key Responsibilities:

  • Create and execute impactful email campaigns that drive engagement and conversions.
  • Design and develop personalized email journeys to nurture leads and increase booking rates.
  • Develop and implement strategic email marketing campaigns to ensure we deliver on business objectives.
  • Work in close collaboration with our central marketing team to ensure brand guidelines are met.
  • Monitor campaign performance, analyze data, and provide actionable insights for optimization.

Candidate Profile

To succeed in this role, you'll need 4-5 years of proven experience in email marketing, campaign management, and newsletter optimization. A strong understanding of email performance metrics (open rate, CTR, MQLs) and experience driving these metrics is essential.

Estimated Salary: €50,000 - €65,000 per annum

Location: Community of Madrid, Spain

About Pearson

Pearson is a leading education company that provides educational materials, technology, assessments, and other services to schools and individuals worldwide. We're committed to helping everyone realize their life goals through learning.



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