Strategic Email Marketing Lead
hace 4 días
Awin Global is seeking a highly skilled and experienced Email Marketing Specialist to join our team. This role offers a competitive salary of $85,000 per annum, making it an attractive opportunity for professionals looking to advance their careers in the field.
Job DescriptionWe are looking for a talented individual to develop and execute strategic email marketing campaigns that drive engagement and conversion. The successful candidate will have a proven track record of delivering successful email campaigns in B2C or B2B settings and possess excellent analytical skills, with experience in campaign evaluation, reporting, and translating data into actionable insights.
Key Responsibilities:- Create, test, and deploy single- and multi-step email campaigns and landing pages tailored to various customer segments using Pardot.
- Develop responsive email templates, troubleshoot issues, and ensure all communications adhere to brand guidelines.
- Bulk up targeted audience segments and email databases.
- Collaborate with the wider marketing team to optimise email design, content, and strategy for maximum engagement.
The ideal candidate will have hands-on experience with Pardot or similar marketing automation tools, strong analytical skills, and a solid understanding of database management. They should also be proficient in building and maintaining responsive email templates, with HTML knowledge being a plus.
Requirements:- Proven experience in a CRM or digital marketing role, with hands-on use of Pardot or similar marketing automation tools.
- Strong analytical skills, with experience in campaign evaluation, reporting, and translating data into actionable insights.
- Experience with A/B testing strategies to optimise email performance and improve key metrics is a plus.
- A degree-level education, preferably in marketing, communications, or a related field.
- Exceptional written and verbal communication skills with outstanding attention to detail.
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