Email Marketing Strategist

hace 4 días


Madrid, Madrid, España Sagan A tiempo completo

Sagan is a leading membership community connecting global talent with US-based businesses.

We are seeking a skilled Email Marketing Expert to join our marketing team. In this role, you will develop and implement email marketing strategies to enhance engagement, boost customer retention, and drive revenue growth.

Key Responsibilities:
  • Email Campaign Strategy & Execution: Design, manage, and execute email marketing campaigns aligned with business goals, focusing on engagement, conversions, and customer retention.
  • List Management: Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
  • Content Creation & Design: Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
  • A/B Testing & Optimization: Implement testing strategies for subject lines, copy, and design to optimize engagement.
  • Analytics & Reporting: Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
  • Automation & Personalization: Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
  • Compliance: Ensure email campaigns adhere to best practices and comply with regulations (e.g., CAN-SPAM, GDPR).
Qualifications:
  • Over 5 years of experience in email marketing or a related field.
  • Proven experience in email marketing, with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
  • Strong knowledge of segmentation, automation, and A/B testing.
  • Excellent communication, writing, and editing skills.
  • Analytical mindset with experience using tools such as Google Analytics and email performance dashboards.
  • Collaborative team player with adaptability to a fast-paced environment.
Salary Range:

Up to $1200 USD per week



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