Email Marketing Specialist

hace 4 semanas


Madrid, Madrid, España Celonis A tiempo completo

Email Marketing Manager Role

Celonis, the global leader in Process Mining technology, is seeking a skilled Email Marketing Manager to join our team. This role will be responsible for building and managing email marketing campaigns to promote our flagship events.

Key Responsibilities:

  • Campaigns: Leverage marketing automation tools to design, build, manage, and execute email campaigns, minimizing list decay and unsubscribes while increasing productivity.
  • Manage subscribers database to increase the email list and improve response rate.
  • Support global and local marketing teams to drive registrations for local and global events.
  • Manage technical aspects of key marketing systems used to generate, distribute, and report on leads and ROI.
  • Continuously work to improve knowledge on email campaign best practices.

Comms & Content:
Partner with Events and Content team to co-develop email marketing content. Define requirements and email templates to gather content from stakeholders. Provide recommendations and consultancy on email marketing best practices.

Design:
Work with internal team to design and create HTML templates, following best practices and implementing A/B testing to ensure all templates are optimized for performance. Be capable of understanding and editing HTML emails for minor changes and to improve existing templates.

Segmentation:
Segment email lists and identify key data points for email segmentation. Ensure that email lists are segmented based on behaviors such as past email engagement, website interactions, or subscription preferences as well as on profile data.

Legal:
Understand legal requirements and ensure messaging complies with GDPR.

Analysis, Tracking & Reporting:
Identify insights and gaps using dashboards and reports. Run a continuous optimization of the ongoing email campaigns. Know what UTM parameters are and how to implement them to ensure all leads are properly tracked and that all relevant data is available in Pardot.

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