Email Marketing Specialist
hace 3 días
Celonis, the global leader in Process Mining technology, is seeking a skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for building and managing email marketing campaigns to promote our flagship events.
Key Responsibilities:
Campaigns:
Design, build, manage, and execute email campaigns using marketing automation tools. Minimize list decay and unsubscribes while increasing the productivity of email sends. Manage subscribers database to increase the email list and improve response rate. Support the global and local marketing teams to drive registrations for local and global events.
Continuously work to improve knowledge on email campaign best practices (functionality, cadence, deliverability, etc.). Help define and execute strategies to maximize Events registrations through email communication.
Manage email production process end to end:
Campaign scheduling; segmentation; email asset production; email vendor management; and post-deployment analysis. Run reports and analyze our email campaigns performance to identify opportunities and improvement areas.
Comms & Content:
Partner with the Events and Content team to co-develop email marketing content. Define requirements and email templates to gather content from stakeholders. Provide recommendations and consultancy on email marketing best practices.
Design:
Work with an internal team to design and create HTML templates; follow best practices and implement A/B testing to ensure all templates are optimized for performance. Is capable to understand and edit HTML emails for minor changes and to improve the existing templates.
Field Marketing:
Work with the regional Field Marketing team to co-develop email marketing content for local events and coordinate the translation efforts
Segmentation:
Segment email lists and identify key data points for email segmentation. Ensure that email lists are segmented based on behaviors such as past email engagement, websites interactions or subscription preferences as well as on profile data.
Legal:
Understand legal requirements and ensure messaging complies with GDPR
Analysis, Tracking & Reporting:
Identify insights and gaps using dashboards and reports. Run a continuous optimization of the ongoing email campaigns. Know what UTM parameters are and how to implement them to ensure all leads are properly tracked and that all relevant data is available in Pardot
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