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Email Marketing Specialist
hace 1 mes
We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We're on a mission to unlock productivity by placing data and intelligence at the core of business processes.
The Email Marketing Specialist will be responsible for building and managing email marketing campaigns to promote our flagship events. They will collaborate with several teams on planning and executing the email promotion.
Key Responsibilities:
Campaigns:
- Leverage marketing automation tools to design, build, manage, and execute email campaigns.
- Work towards minimizing list decay and unsubscribes while increasing the productivity of email sends.
- Manage subscribers database to increase the email list and improve response rate.
- Support the global and local marketing teams to drive registrations for local and global events.
Manage Email Production Process:
- Campaign scheduling; segmentation; email asset production; email vendor management; and post-deployment analysis.
- Run reports and analyze email campaigns performance to identify opportunities and improvement areas.
Comms & Content:
- Partner with the Events and Content team to co-develop email marketing content.
- Define requirements and email templates to gather content from stakeholders.
- Provide recommendations and consultancy on email marketing best practices.
Design:
- Work with an internal team to design and create HTML templates; follow best practices and implement A/B testing to ensure all templates are optimized for performance.
- Is capable to understand and edit HTML emails for minor changes and to improve the existing templates.
Field Marketing:
- Work with the regional Field Marketing team to co-develop email marketing content for local events and coordinate the translation efforts.
Segmentation:
- Segment email lists and identifies key data points for email segmentation.
- Ensure that email lists are segmented based on behaviors such as past email engagement, website interactions, or subscription preferences as well as on profile data.
Legal:
- Understand legal requirements and ensure messaging complies with GDPR.
Analysis, Tracking & Reporting:
- Can identify insights and gaps using dashboards and reports.
- Run a continuous optimization of the ongoing email campaigns.
- Know what UTM parameters are and how to implement them to ensure all leads are properly tracked and that all relevant data is available in Pardot.
