Email Marketing Specialist

hace 4 semanas


Madrid, Madrid, España Celonis Se A tiempo completo
Email Marketing Manager Role

Celonis is seeking a skilled Email Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for building and managing email marketing campaigns to promote our flagship events. Your primary goal will be to collaborate with various teams to plan and execute email promotions that drive registrations and engagement.

Key Responsibilities:

• Develop and execute email marketing campaigns using marketing automation tools such as Salesforce Account Engagement (formerly Pardot).
• Minimize list decay and unsubscribes while increasing the productivity of email sends. Manage subscribers database to increase the email list and improve response rate.
• Support the global and local marketing teams to drive registrations for local and global events.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads and ROI.
• Continuously work to improve knowledge on email campaign best practices (functionality, cadence, deliverability, etc.).
• Help define and execute strategies to maximize Events registrations through email communication.
• Manage email production process end to end: campaign scheduling; segmentation; email asset production; email vendor management and post-deployment analysis.
• Run reports and analyze our email campaigns performance to identify opportunities and improvement areas.

Requirements:

• 3-5 years of experience managing Email Marketing tools and Marketing Automation programs and technology, preferably using Pardot and Salesforce.
• Strong understanding of B2B digital marketing, lead and demand generation, preferably in the Events promotion area.
• Bachelor's degree in marketing, communications or related.
• Solid writing skills and experience creating marketing content.
• Good attention to detail skills.
• Basic knowledge of HTML and CSS.
• Ability to communicate potentially difficult concepts and ideas in English.
• Good presentation skills.

About Celonis

Celonis is the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes. Our Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. We are headquartered in Munich (Germany) and New York (USA) and have more than 20 offices worldwide. We are an equal opportunity employer and celebrate diversity, committed to creating an inclusive environment for all employees.

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