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We are seeking an experienced Email Marketing Specialist to join our team at Celonis. As an Email Marketing Specialist, you will be responsible for building and managing email marketing campaigns to promote our flagship events. You will collaborate with several teams on planning and executing the email promotion.
Key Responsibilities:
- Leverage marketing automation tools to design, build, manage, and execute email campaigns.
- Work towards minimizing list decay and unsubscribes while increasing the productivity of email sends.
- Manage subscribers database to increase the email list and improve response rate.
- Support the global and local marketing teams to drive registrations for local and global events.
- Support the management of technical aspects of key marketing systems used to generate, distribute, and report on leads and ROI.
- Continuously work to improve knowledge on email campaign best practices.
- Help define and execute strategies to maximize Events registrations through email communication.
- Manage email production process end to end: campaign scheduling; segmentation; email asset production; email vendor management and post-deployment analysis.
- Run reports and analyze our email campaigns performance to identify opportunities and improvement areas.
Requirements:
- 3-5 years of experience managing Email Marketing tools and Marketing Automation programs and technology, preferably using Pardot and Salesforce.
- Demonstrate a strong understanding of B2B digital marketing, lead and demand generation, preferably in the Events promotion area.
- Bachelor's degree in marketing, communications, or related.
- Solid writing skills and experience creating marketing content.
- Good attention to detail skills.
- Basic knowledge of HTML and CSS.
- Ability to communicate potentially difficult concepts and ideas in English.
- Good presentation skills.
