Email Marketing Specialist

hace 2 semanas


Madrid, Madrid, España Page Personnel A tiempo completo
Job Title: Content and Email Marketing Specialist

We are seeking a highly skilled Content and Email Marketing Specialist to join our team at Page Personnel. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive email marketing strategy that drives engagement and revenue growth.

Key Responsibilities:
  • Develop and execute email marketing campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web-behavior to drive the message and content personalization.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
  • Work in partnership with designers and digital content specialist to optimize email creative and template structure based on best practices.
  • Mitigate email and SMS frequency between program touchpoints to minimize database churn.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics.
Requirements:
  • Proven experience managing an email marketing program.
  • Strong project management skills and exceptional attention to detail.
  • Experience using marketing automation platforms.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes.
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch.
  • Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Experience using SQL and similar queries to analyze data.
  • Proficient in data analytics to determine important data and be able to suggest improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communication skills.
What We Offer:
  • Variable salary within our incentive plan: 10%
  • Continuous workday every Friday of the year + the month of August
  • One day of teleworking per week is allowed


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