Email Marketing Specialist
hace 4 días
We are seeking a highly skilled Email Marketing Manager to join our team at Celonis. As a key member of our marketing team, you will be responsible for developing and executing email marketing campaigns to promote our flagship events.
Key Responsibilities:- Design, build, and manage email campaigns using marketing automation tools such as Salesforce Account Engagement (formerly Pardot)
- Minimize list decay and unsubscribes while increasing the productivity of email sends
- Manage subscribers database to increase the email list and improve response rate
- Support the global and local marketing teams to drive registrations for local and global events
- Manage technical aspects of key marketing systems used to generate, distribute, and report on leads and ROI
- Continuously work to improve knowledge on email campaign best practices
- Help define and execute strategies to maximize Events registrations through email communication
- Manage email production process end to end: campaign scheduling; segmentation; email asset production; email vendor management and post-deployment analysis
- Run reports and analyze email campaigns performance to identify opportunities and improvement areas
- 3-5 years of experience managing Email Marketing tools and Marketing Automation programs and technology, preferably using Pardot and Salesforce
- Demonstrate a strong understanding of B2B digital marketing, lead and demand generation, preferably in the Events promotion area
- Bachelor's degree in marketing, communications or related
- Solid writing skills and experience creating marketing content
- Good attention to detail skills
- Basic knowledge of HTML and CSS
- Ability to communicate potentially difficult concepts and ideas in English
- The unique opportunity to work with industry-leading process mining technology
- Investment in your personal growth and skill development
- Great compensation and benefits packages
- Physical and mental well-being support
- A global and growing team of Celonauts from diverse backgrounds
- An open-minded culture with innovative, autonomous teams
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