Email Marketing Specialist
hace 3 días
Celonis, the global leader in Process Mining technology, is seeking an Email Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for building and managing email marketing campaigns to promote our flagship events.
Key Responsibilities:- Design, build, manage, and execute email campaigns using marketing automation tools like Salesforce Account Engagement (formerly Pardot).
- Minimize list decay and unsubscribes while increasing the productivity of email sends.
- Manage subscribers database to increase the email list and improve response rate.
- Support global and local marketing teams to drive registrations for local and global events.
- Manage technical aspects of key marketing systems, including marketing automation and CRM.
- Continuously improve knowledge on email campaign best practices.
- Help define and execute strategies to maximize event registrations through email communication.
- Manage email production process end-to-end, including campaign scheduling, segmentation, email asset production, email vendor management, and post-deployment analysis.
- Run reports and analyze email campaigns performance to identify opportunities and improvement areas.
- 3-5 years of experience managing email marketing tools and marketing automation programs and technology, preferably using Pardot and Salesforce.
- Demonstrate a strong understanding of B2B digital marketing, lead and demand generation, preferably in the events promotion area.
- Bachelor's degree in marketing, communications, or related.
- Solid writing skills and experience creating marketing content.
- Good attention to detail skills.
- Basic knowledge of HTML and CSS.
- Ability to communicate potentially difficult concepts and ideas in English.
- Good presentation skills.
Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us as we make processes work for people, companies, and the planet.
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