Email Marketing Specialist

hace 4 días


Madrid, Madrid, España Celonis Se A tiempo completo
Email Marketing Manager

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. Our mission is to unlock productivity by placing data and intelligence at the core of business processes. To achieve this, we need a talented Email Marketing Manager to join our team.

Key Responsibilities:
  • Campaigns: Design, build, manage, and execute email campaigns using marketing automation tools like Salesforce Account Engagement (formerly Pardot). Focus on minimizing list decay and unsubscribes while increasing email send productivity.
  • Comms & Content: Partner with the Events and Content team to co-develop email marketing content. Define requirements and email templates to gather content from stakeholders.
  • Design: Work with an internal team to design and create HTML templates, following best practices and implementing A/B testing to ensure optimal performance.
  • Segmentation: Segment email lists and identify key data points for email segmentation. Ensure lists are segmented based on behaviors, profile data, and preferences.
  • Legal: Understand legal requirements and ensure messaging complies with GDPR.
  • Analysis, tracking & Reporting: Identify insights and gaps using dashboards and reports. Run continuous optimization of ongoing email campaigns and track leads using UTM parameters.

Requirements: Strong knowledge of email marketing best practices, marketing automation tools, and CRM systems. Ability to understand and edit HTML emails, work with internal teams, and analyze campaign performance.



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