Email Marketing Specialist
hace 1 semana
Page Personnel is seeking a highly skilled Content and Email Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive email marketing strategy that drives engagement and revenue growth.
Key Responsibilities:- Develop and execute email marketing campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
- Use customer data such as web-behavior to drive message and content personalization.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
- Work in partnership with designers and digital content specialists to optimize email creative and template structure based on best practices.
- Mitigate email and SMS frequency between program touchpoints to minimize database churn.
- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes.
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
- Experience building an email marketing campaign from scratch.
- Proficient in data analytics to determine important data and suggest improvements.
- Knowledge of SEO/SEM.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.
- Experience using Marketo.
- Annual training budget to be determined based on needs.
- Variable salary within our incentive plan: 10%.
- Continuous workday every Friday of the year + the month of August.
- One day of teleworking per week is allowed.
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Email Marketing Specialist
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Email Specialist
hace 2 semanas
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