Email Marketing Strategist
hace 18 horas
At Make, we're looking for a skilled Email Marketing Lead to join our Marketing team. As an expert in email marketing, you'll drive impactful engagement with existing customers and grow Make's technical capabilities in email marketing.
About YouWe're seeking a pragmatic leader who can balance operational delivery while making meaningful progress towards a longer-term vision. With 5+ years of experience in email marketing, you should have demonstrated knowledge of email best practices including technical (deliverability, data, personalization), content (subject lines, messaging, design) and performance (send times, campaign cadences).
Your Responsibilities- Manage our overall portfolio of email activity, partnering with teams across Make to ensure its maximum effectiveness in responding to user needs and driving business results
- Develop, implement and manage processes to ensure the timely delivery of impactful communications and campaigns to Make customers
- Act as subject matter expert and owner for our tooling, advocating for and implementing technology solutions that are appropriate to our scale and ambitions
- Partner with teams across Make to source and share data that drives the effectiveness of our customer acquisition and retention activities
- Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to every recipient
- Ensure appropriate reporting is available for email, while guiding the business on how best to evaluate performance
- Use data to identify and drive opportunities for improvement in customer communication and engagement
- Develop email best practices and enable internal stakeholders to follow them
- Provide training and support to team members on email system usage and best practices
- Ensure email practices comply with internal policies and data protection regulations
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