Email Marketing Strategist to Drive Customer Engagement
hace 2 días
**Job Overview**
We're seeking an experienced Email Marketing Strategist to join our team at Make. As a key player in our marketing department, you'll be responsible for developing and implementing email marketing campaigns that drive customer engagement and retention.
**Key Responsibilities:**
- Manage our overall portfolio of email activity, partnering with cross-functional teams to ensure maximum effectiveness in responding to user needs and driving business results.
- Develop, implement, and manage processes to ensure timely delivery of impactful communications and campaigns to customers.
- Act as subject matter expert and owner for our tooling, advocating for and implementing technology solutions that meet our scale and ambitions.
- Partner with teams to source and share data that drives the effectiveness of customer acquisition and retention activities.
- Manage customer segmentation and targeting to ensure campaigns are personalized and relevant to every recipient.
- Evaluate performance through reporting and provide guidance on how best to evaluate campaign success.
- Identify opportunities for improvement in customer communication and engagement using data.
- Develop email best practices and enable internal stakeholders to follow them.
- Provide training and support to team members on email system usage and best practices.
**Requirements:**
- 5+ years of experience in email marketing with demonstrated knowledge of technical, content, and performance aspects.
- Strong analytical mindset with the ability to leverage data and metrics to drive decision-making.
- Proven track record in managing and growing a motivated team.
- Proficiency in English with the ability to create compelling messaging and content.
**Salary Range:** $80,000 - $110,000 per year
**About Make**
Make is a rapidly growing company that values innovation and collaboration. We're committed to delivering exceptional customer experiences through our email marketing efforts.
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