Strategic Marketing Director
hace 3 semanas
Company Overview
Veolia, a leading provider of water and waste management solutions, is seeking a skilled Strategic Marketing Director to lead our marketing efforts in the Water Industry.
Job Description
The ideal candidate will have experience in developing and executing comprehensive inbound marketing strategies to attract, engage, and convert customers. They will oversee the implementation of targeted campaigns to increase visibility of our ecological transformation value proposition.
Key Responsibilities:
- Develop and execute innovative marketing strategies that resonate with the target audience
- Research market sectors to understand customer needs and work closely with sales teams to fully understand their objectives
- Collaborate with internal marketing specialists and external agencies to create and manage content for assigned sectors
- Work with the digital team to conduct keyword research, implement on-page SEO tactics, and improve search engine rankings and organic traffic
- Develop lead generation campaigns and create and manage email marketing campaigns
- Manage the company's social media presence and utilize social media channels for lead generation and brand awareness
- Utilize marketing automation tools to streamline processes and measure campaign performance
Requirements:
- Relevant marketing / business experience or Bachelor's degree in marketing, business administration, or a related field
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
- Experience with marketing automation tools and CRM systems is essential
- Familiarity with marketing automation platforms (e.g. HubSpot, Marketo, Pardot) and CRM systems
Benefits:
We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as excellent benefits and opportunities for professional growth and development.
About Veolia:
Veolia is an inclusive company committed to diversity and gives equal consideration to all applications without discrimination. We are proud to be at the forefront of activities designed to save water and reduce energy consumption for industrial customers.
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