Global Head of Performance Marketing
hace 4 días
**About Viator**
Viator, a leading travel marketplace, is a subsidiary of Tripadvisor, a global travel platform. We specialize in offering a vast array of travel experiences, from simple tours to extreme adventures, catering to diverse interests and preferences.
**Our Mission**
We aim to make travel memories a reality for our customers by providing unparalleled flexibility and last-minute availability. Our goal is to make every day extraordinary, and we're committed to delivering exceptional experiences that exceed our customers' expectations.
**The Role**
We're seeking a seasoned and talented **Global Head of Performance Marketing** to join our team. This critical role will report directly to the CFO of Viator and oversee the largest budget across the business, managing $400M+ in annual marketing spend across all performance channels.
**Key Responsibilities**
- Develop and implement strategies to scale performance marketing spend across multiple channels while maintaining efficiency.
- Implement and refine a comprehensive framework for evaluating performance marketing spend, focusing on optimizing LTV/CAC.
- Improve paid search efforts with Google and expand paid search efforts to social channels.
- Unlock and scale paid social and other underfunded paid performance channels.
- Drive the development of end-to-end marketing and digital acquisition strategies.
- Analyze, track, report, and forecast key performance metrics, identifying areas of opportunity for program performance across all online acquisition channels.
- Manage, optimize, innovate, and expand programs for all performance marketing channels through a test-and-learn approach.
- Partner with Viator's Vice President of Brand and Communications to drive a cohesive marketing strategy.
- Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels.
- Maintain and expand relationships with key partners, including Google, Facebook, Instagram, TikTok, Bing, and others.
**Requirements**
This role requires a seasoned marketing leader with a proven track record of success in performance marketing. The ideal candidate will have a deep understanding of the travel industry and a passion for delivering exceptional customer experiences.
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