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Global Head of Performance Marketing Strategist

hace 2 meses

Almería, Almería, España Tripadvisor A tiempo completo

**About Viator**

Viator, a leading travel marketplace, is part of the Tripadvisor family. We're passionate about helping people create unforgettable memories through travel experiences. With over 300,000+ options to choose from, our platform offers something for every kind of traveler.

**The Opportunity**

We're seeking a seasoned and talented Global Head of Performance Marketing to join our team. This critical role will report directly to the CFO and oversee a significant marketing budget, driving growth and revenue through data-driven strategies.

**Key Responsibilities**

  • Develop and implement innovative performance marketing strategies to scale spend across multiple channels while maintaining efficiency.
  • Design and refine a comprehensive framework for evaluating performance marketing spend, focusing on optimizing lifetime value (LTV) and customer acquisition cost (CAC).
  • Enhance paid search efforts with Google and expand into social channels, unlocking new opportunities for growth.
  • Drive the development of end-to-end marketing and digital acquisition strategies, analyzing and tracking key performance metrics to inform business decisions.
  • Manage, optimize, and innovate programs for all performance marketing channels, leveraging a test-and-learn approach to maximize cost-effective customer acquisition.
  • Collaborate with the Vice President of Brand and Communications to drive a cohesive marketing strategy, serving as a critical thought partner to the Viator Executive team and other senior leaders.
  • Maintain and expand relationships with key partners, including Google, Facebook, Instagram, TikTok, and Bing.

**What You'll Bring**

  • Proven experience in performance marketing, with a track record of driving growth and revenue through data-driven strategies.
  • Strong leadership skills, with the ability to develop and implement innovative marketing strategies.
  • Excellent analytical and problem-solving skills, with the ability to analyze complex data sets and inform business decisions.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

**What We Offer**

  • A dynamic and supportive work environment, with opportunities for growth and development.
  • A competitive salary and benefits package, including stock options and a comprehensive health insurance plan.
  • The chance to work with a leading travel marketplace, driving innovation and growth in the industry.