Customer Engagement Specialist
hace 7 días
About Us
At Pixel United, we're a global powerhouse in the gaming industry, with a portfolio of hit games such as Heart of Vegas, Lightning Link, and Big Fish Casino. Our company is built on core values: People First, MAD for More, Champion Together, Globally Inclusive, and Customer Focused.
We have an estimated annual salary range of $85,000 to $110,000 depending on experience, based on our research on similar positions in the US market.
Job Description
We're seeking an experienced Cross-Functional CRM Manager to join our team. As the ideal candidate, you'll be responsible for developing and implementing lifecycle strategies across multiple channels, driving user engagement and monetization, and collaborating with high-level professionals from various teams.
Key responsibilities include:
- Overseeing the entire lifecycle of campaigns and features from ideation to launch and post-support across all CRM channels.
- Monitoring and evaluating campaign performance, using data to optimize and improve future campaigns.
- Developing ideas for AB tests to improve business metrics.
- Collaborating closely with stakeholders, including product teams, data teams, and art teams, to execute CRM strategies.
Requirements
To be successful in this role, you'll need:
- Extensive experience formulating and managing lifecycle strategies in a relevant industry (F2P and Social Casino games preferred).
- Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement, and LTV of customers.
- The ability to manage multiple priorities under pressure and tight deadlines in a fast-paced environment.
- Proficiency in using CRM software and platforms, such as Iterable or Braze.
- A creative thinker with excellent communication skills and a passion for cultivating a collaborative team environment.
Why Work With Us?
You'll be part of a world-class talented team that creates remarkable games, with over 400 million downloads and more than 50 million active users. We offer a fantastic studio experience, with perks like endless snacks, weekly breakfasts and lunches, and lavish parties. Join us and become part of a company that's Mad about games and Mad about people.
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