Country Marketing Lead for Spain and Italy

hace 4 semanas


Barcelona, Barcelona, España Bombardier Recreational Products A tiempo completo

About the Role

As the Country Marketing Lead for Spain and Italy, you will be responsible for developing and implementing a local annual Go-To-Market plan that supports the regional strategic priorities and achieves sales and profitability targets for Can-Am off-road and Sea-Doo. This role involves collaboration with various stakeholders within the regional organization and external agency partners.

Key Responsibilities

  • Develop and implement a local annual Go-To-Market plan
  • Lead trade shows, events, demo days, website updates, and CRM campaigns
  • Measure and report results, manage marketing budget
  • Advise and support dealers in building and executing local action plans enhancing consumer experience at dealership and driving retail
  • Maximize brand visibility through earned media tactics

About You

We are looking for a passionate marketer with a customer-centric mindset and expertise in deploying consumer engagement strategies and activating local marketing initiatives. You should have a Bachelor's degree in Marketing, Business Administration, or a similar field, and around 3-5 years of experience in Marketing. Fluency in English, Italian, and Spanish languages is a must, and knowledge of digital marketing is a plus.

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