Country Marketing Lead for Spain and Italy
hace 4 semanas
About the Role
We are seeking a seasoned marketing professional to lead our marketing efforts in Spain and Italy. As the Country Marketing Lead, you will be responsible for developing and executing a local annual Go-To-Market plan that supports the regional strategic priorities and achieves sales and profitability targets for Can-Am offroad and Sea-Doo.
Key Responsibilities
- Develop and implement a local annual Go-To-Market plan
- Lead trade shows, events, demo days, website updates, and CRM campaigns
- Manage marketing budget and measure results
- Advise and support dealers in building and executing local action plans
- Implement corporate marketing actions and assist dealers in digital transformation
- Maximize brand visibility through earned media tactics and create locally relevant content
Requirements
- Bachelor's degree in Marketing, Business Administration, or similar
- 3-5 years of experience in Marketing, preferably in the Utility/Agriculture/Automotive/Powersport/Motorcycle business
- Fluency in English, Italian, and Spanish languages
- Knowledge of digital marketing is a plus
About Us
Bombardier Recreational Products (BRP) is a world leader in recreational vehicles and boats. We create innovative ways to move on snow, water, asphalt, dirt, and even in the air. Our company is rooted in a spirit of ingenuity and intense customer focus.
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