Country Marketing Lead Spain and Italy

hace 2 días

Barcelona, Barcelona, España Bombardier Recreational Products A tiempo completo
{"title": "Country Marketing Lead Spain and Italy", "description": "Join Our Team as a Country Marketing Lead for Spain and Italy

We are seeking a highly skilled and experienced Country Marketing Lead to join our team in Spain and Italy. As a key member of our regional marketing team, you will be responsible for developing and executing local marketing strategies to drive sales and profitability for our Can-Am off-road and Sea-Doo products.

Key Responsibilities:
  • Develop and implement a local annual Go-To Market plan to support regional strategic priorities and achieve sales and profitability targets.
  • Lead trade shows, events, demo days, website updates, and CRM campaigns to drive consumer engagement and sales.
  • Measure and report results, manage marketing budget, and advise and support dealers in building and executing local action plans to enhance consumer experience at dealership and drive retail.
  • Maximize brand visibility through earned media tactics, create and share locally relevant content, and maintain media relationships and manage PR activities.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or similar.
  • 3-5 years of experience in Marketing, preferably in the Utility/Agriculture/Automotive/Powersport/Motorcycle business.
  • Fluency in English, Italian, and Spanish languages.
  • Knowledge of digital marketing is a plus.

We offer a dynamic and challenging work environment, competitive compensation, and opportunities for professional growth and development. If you are a motivated and results-driven marketing professional with a passion for the outdoor industry, we encourage you to apply for this exciting opportunity.

", "lang_code": "en"}

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