Country Marketing Lead for Spain and Italy

hace 2 días


Barcelona, Barcelona, España Bombardier Recreational Products A tiempo completo

About the Role

As the Country Marketing Lead for Spain and Italy, you will be responsible for developing and implementing a local annual Go-To-Market plan that supports the regional strategic priorities and achieves sales and profitability targets for Can-Am offroad and Sea-Doo. This role involves collaboration with various stakeholders within the regional organization and external agency partners.

Key Responsibilities

  • Develop and implement a local annual Go-To-Market plan
  • Lead trade shows, events, demo days, website updates, and CRM campaigns
  • Measure and report results, manage marketing budget
  • Advise and support dealers in building and executing local action plans
  • Maximize brand visibility through earned media tactics

Requirements
  • Bachelor in Marketing, Business Administration or similar
  • 3-5 years of experience in Marketing
  • Experience in the Utility/Agriculture/Automotive/Powersport/Motorcycle business
  • Fluency in English, Italian, and Spanish languages

About Us

Bombardier Recreational Products (BRP) is a world leader in recreational vehicles and boats. We create innovative ways to move on snow, water, asphalt, dirt, and even in the air. Our company is rooted in a spirit of ingenuity and intense customer focus. We operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce of close to 20,000 people.

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