Country Marketing Lead for Spain and Italy
hace 4 semanas
About the Role
We're seeking a passionate marketer to lead our Country Marketing efforts for Spain and Italy. As the Country Marketing Lead, you will be responsible for developing and implementing a local annual Go-To-Market plan that supports the regional strategic priorities and achieves sales and profitability targets for Can-Am offroad and Sea-Doo.
Key Responsibilities
- Develop and implement annual plans, including trade shows, events, demo days, website updates, and CRM campaigns.
- Measure and report results, manage marketing budget.
- Advise and support the network in building and executing local action plans enhancing consumer experience at dealership and driving retail.
- Support dealers with local marketing plans, implement corporate marketing actions, and assist dealers in digital transformation.
- Maximize brand visibility through earned media tactics, create and share locally relevant content, and maintain media relationships and manage PR activities.
Requirements
- Bachelor in Marketing, Business Administration or similar.
- Around 3-5 years of experience in Marketing.
- Experience in the Utility/Agriculture/Automotive/Powersport/Motorcycle business is a must.
- Fluency in English and Italian and Spanish languages is a must.
- Knowledge of digital marketing is a plus.
About Us
Bombardier Recreational Products (BRP) is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We're a company rooted in a spirit of ingenuity and intense customer focus, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination, it's about the journey.
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