Performance Marketing Lead

hace 3 días

Madrid, Madrid, España Bravofly A tiempo completo
About Bravofly

Bravofly is the European Travel Tech leader in Dynamic Holiday Packages. Our portfolio of well-known brands includes Volagratis, Rumbo, Jetcost, and Hotelscan.

Our Mission

We aim to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.

Job Description

We are seeking an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team. The successful candidate will work closely with the Head of SEM to plan, implement, and analyze different business strategies across brands and products with a strong focus on the SEM channel.

Key Responsibilities
  1. Develop customer acquisition strategy across different products for the SEM channel.
  2. Daily monitoring of sales, profitability, and target tracking.
  3. Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
  4. Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  5. Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
  6. Monitor competitive metrics (market share, competition) proactively.
  7. Build, lead, and deploy an effective APP and mobile strategy for the business.
  8. Development of solutions and automation processes for operational consistency and efficiency.
  9. Deliver annual forecasts and estimation of targets.
Qualifications

We are looking for a candidate with:

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills in order to interpret and analyze large data sets from multiple sources.
  • Very data-oriented, strong analytical and numeracy skills.
  • Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
  • Experience in managing large budgets for Paid Search campaigns.
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
  • Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.
  • Minimum knowledge of MySQL, BigQuery.
  • Understanding of A/B test tools.
  • Experience with DSP and DMP / CDP solutions is a plus.
  • A good understanding of App Campaigns channel is a plus.
  • German, French, or Italian as a secondary language is a plus.

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