Performance Marketing Lead

hace 3 días

Madrid, Madrid, España Lastminute A tiempo completo
Job Title: Performance Marketing Lead (SEM)

We are seeking a highly motivated and experienced Performance Marketing Lead (SEM) to join our team at Lastminute.com. As a key member of our marketing team, you will be responsible for developing and executing business strategies across our brands and products, with a strong focus on the SEM channel.

Key Responsibilities:
  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking on a daily basis.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.
Qualifications:
  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources.
  • Very data-oriented, strong analytical and numeracy skills.
  • Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
  • Experience in managing large budgets for Paid Search campaigns.
  • Web analytics experience, e.g. Google Analytics.
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
  • Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.
What We Offer:
  • Join a dynamic team in an inclusive-international environment.
  • Grow thanks to the career journey and our internal mobility perspective.
  • Manage your own schedule thanks to the flexible start and end of the working day.
  • Work a shorter working week (36h), of which 4 hours on Friday morning.
  • Get focus time for learning, development and deep work on Friday mornings.
  • Enjoy continuous training thanks to our company platform.
  • Benefit from employee discounts on travel.
  • Receive 2 days off per year for the purpose of volunteering.
  • Get free snacks / fruit / hot drinks / water / beverages at our offices.

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