Performance Marketing Lead

hace 3 días

Madrid, Madrid, España Lastminute A tiempo completo
Job Title: Performance Marketing Lead (SEM)

We are seeking a highly motivated and ambitious Performance Marketing Lead (SEM) to join our team at Lastminute. As a key member of our marketing team, you will be responsible for developing and implementing business strategies across our brands and products, with a strong focus on the SEM channel.

Key Responsibilities:
  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking on a daily basis.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.

About Us: Lastminute is the European Travel Tech leader in Dynamic Holiday Packages. We operate a portfolio of well-known brands such as Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.

What We Offer: We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel. We offer a dynamic and inclusive work environment, where you can grow and develop your skills.

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