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Performance Marketing Lead

hace 2 meses

Madrid, Madrid, España lastminute A tiempo completo
About the Role

Lastminute is the European Travel Tech leader in Dynamic Holiday Packages. We operate a portfolio of well-known brands such as Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan.

Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. We help our customers find and do whatever makes them happy.

Job Description

We are looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team.

The Performance Marketing Lead (SEM) will work closely with the Head of SEM to plan, implement, and analyze different business strategies across brands and products with a strong focus on the SEM channel. They will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.

Key Responsibilities
  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking daily.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.
Qualifications

We are looking for a candidate with:

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills to interpret and analyze big chunks of data from multiple sources.
  • Strong analytical and numeracy skills.
  • A dynamic person with a data-driven approach, able to leverage data to influence marketing decisions.
  • Experience in managing large budgets for Paid Search campaigns.
  • Web analytics experience, Google Analytics, etc.
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
What We Offer

By joining our company, you will have the chance to:

  • Grow thanks to the career journey and our internal mobility perspective.
  • Manage your own schedule thanks to the flexible start and end of the working day.
  • Work a shorter working week (36h), of which 4 hours on Friday morning.
  • Get focus time for learning, development, and deep work on Friday mornings.
  • Enjoy continuous training thanks to our company platform.
  • Benefit from employee discounts on travel.
  • Receive 2 days off per year for the purpose of volunteering.
  • Get free snacks, fruit, hot drinks, water, and beverages at our offices.