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Performance Marketing Lead
hace 2 meses
About Lastminute
Lastminute is the European Travel Tech leader in Dynamic Holiday Packages. We operate a portfolio of well-known brands such as Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan.
Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. We help our customers find and do whatever makes them happy.
We continuously invest in talented people who ensure our offering is closer to the customers' needs and keep us at the cutting edge of technology evolution. Our team of over 1,700 employees worldwide develops our own products and services to power the entire traveler journey for millions of people.
Job Description
Lastminute is looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team.
The Performance Marketing Lead (SEM) will work closely with the Head of SEM to plan, implement, and analyze different business strategies across brands and products with a strong focus on the SEM channel. They will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.
The Performance Marketing Lead (SEM) will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. They will liaise with the different teams within the company and take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects.
Key Responsibilities
- Develop customer acquisition strategy across different products for the SEM channel.
- Daily monitoring of sales, profitability, and target tracking.
- Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
- Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
- Monitor competitive metrics (market share, competition) proactively.
- Build, lead, and deploy an effective APP and mobile strategy for the business.
- Development of solutions and automation processes for operational consistency and efficiency.
- Deliver annual forecasts and estimation of targets.
Qualifications
Skills and Experience
Essential
- Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
- Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources.
- Very data-oriented, strong analytical and numeracy skills.
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
- Experience in managing large budgets for Paid Search campaigns.
- Web analytics experience, Google Analytics, etc.
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
- Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.
Desirable
- Minimum knowledge of Mysql, BigQuery.
- Understanding of A/B test tools.
- Experience with DSP and DMP / CDP solutions is a plus.
- A good understanding of App Campaigns channel is a plus.
- German, French, or Italian as secondary language is a plus.
What we offer
By joining our company, you will have the chance to:
- Join a dynamic team in an inclusive international environment.
- Grow thanks to the career journey and our internal mobility perspective.
- Manage your own schedule thanks to the flexible start and end of the working day.
- Work a shorter working week (36h), of which 4 hours on Friday morning.
- Get focus time for learning, development, and deep work on Friday mornings.
- Enjoy continuous training thanks to our company platform.
- Benefit from employee discounts on travel.
- Receive 2 days off per year for the purpose of volunteering.
- Get free snacks / fruit / hot drinks / water / beverages at our offices.
