Business Development Insights Manager
hace 3 días
About the Role
As a Business Development Insights Manager at Danone, you will play a key role in unlocking innovation and driving business growth through strategic insights and foresights. Your mission will be to build a deep understanding of consumers and shoppers, identifying business opportunities and market segments, and developing a robust annual insights plan to guide decision-making processes.
Main Responsibilities
• Identify and define business opportunities and market segments
• Lead comprehensive category and brand audits to understand consumer needs and preferences
• Develop and execute a strategic insights plan to drive business growth
• Build a people-centric culture that impacts business growth
• Fuel creative development through powerful insights that resonate with category and brand audiences
• Proactively identify and monitor market trends to seize future growth opportunities and maintain a competitive edge
About You
To excel in this role, you must possess strong expertise in consumer goods insights and foresight. We believe that it is positive to have:
• Education: Background in Statistics, Sociology, Economics, Psychology, Market Research, or related disciplines such as Consumer Behavior or Business Analytics
• Experience: Minimum 8 years of client-side experience in insights/market research within consumer goods industries like food & beverages, health care, and/or baby products
• Languages: Must be fluent in both Spanish and English
• Demonstrated expertise in mastering research, insights, and analytics methodologies and tools
• Skills: Strong analytical skills and a deep understanding of data synthesis, strategic thinking, adaptability, and a proactive problem-solving mindset
About Danone
Working at Danone gives you the chance to impact more than 12 million consumers, where we lead the ranking of the most chosen brands in the country. Danone is the largest BCorp company, driving us every day to increase our efforts in sustainability, our impact on society, and our workers.
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