Crm Marketing Manager
hace 2 días
About the Role:
We are seeking a highly skilled Crm Marketing Manager to join our team at Kaplan Language Europe - Barcelona. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to drive customer acquisition, retention, and loyalty.
Key Responsibilities:
- Develop and execute a CRM marketing strategy to improve customer engagement and retention
- Manage and analyze data to inform marketing decisions and optimize campaign performance
- Collaborate with cross-functional teams to ensure seamless integration of CRM activities with company goals
- Train and develop a high-performing digital marketing team to drive business objectives
- Monitor and report on campaign performance, making data-driven decisions to improve results
Requirements:
- Previous experience in a CRM role, preferably with Salesforce Marketing Cloud
- Strong analytical skills and attention to detail
- Excellent communication and leadership skills
- Bachelor's degree in business, marketing, or relevant field
- Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) preferred
What We Offer:
- The opportunity to develop your skills in an international environment
- Flexible working policy
- A young and dynamic work atmosphere
- Competitive salary
- Lunch vouchers
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
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