Crm Marketing Manager
hace 2 días
At Kaplan Languages Group, we're undergoing a significant transformation to modernize our approach to delivering a renewed student journey. Our goal is to automate and simplify complex customer journeys, improving the customer experience and boosting conversion.
About the RoleWe're seeking a Crm Marketing Manager to lead our roadmap, working closely with the Head of Acquisition, CRM executive, digital, and IT teams. As a key driver in our mission to continue growth across different markets, you'll drive a plan to transform the way we communicate with clients (B2C and B2B) aligned with our commercial strategy.
Key Responsibilities- Develop and implement a comprehensive CRM Marketing strategy to improve customer acquisition, retention, and loyalty.
- Segment and leverage the database for efficient and effective campaign targeting.
- Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
- Analyse data and campaign results to draw insights and make data-driven decisions.
- Implement A/B or multivariate testing strategies to improve campaign performance.
- Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
- Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
- Strong understanding of CRM principles and strategies.
- Strong analytical skills with a goal-oriented attitude.
- Excellent communication and leadership skills.
- Bachelor's degree in business, marketing, or relevant field.
- The opportunity to develop your skills in an international environment.
- Flexible working policy.
- A young and dynamic work atmosphere.
- Competitive salary.
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Barcelona, Barcelona, España Alpadia Language Schools A tiempo completo### Job Title: CRM Marketing Manager #### Job Summary We are seeking a highly skilled CRM Marketing Manager to join our team at Alpadia Language Schools. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty. #### Key...
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