Crm Marketing Manager

hace 2 días

Barcelona, Barcelona, España Alpadia Language Schools A tiempo completo
Job Title: CRM Marketing Manager

We are seeking a highly skilled CRM Marketing Manager to join our team at Alpadia Language Schools. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.

Key Responsibilities:
  • Develop and execute a CRM marketing strategy aligned with our commercial goals and objectives.
  • Manage and segment our customer database for efficient and effective campaign targeting.
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns and other channels.
  • Analyze data and campaign results to draw insights and make data-driven decisions.
  • Develop reports and dashboards to track campaign performance.
  • Implement A/B or multivariate testing strategies to improve campaign performance.
  • Collaborate with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
Requirements:
  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
  • Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.
  • Strong understanding of CRM principles and strategies.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent communication and leadership skills.
  • Attention to detail and ability to multitask.
What We Offer:
  • Competitive salary.
  • Flexible working policy.
  • Young and dynamic work atmosphere.
  • Environment where corporate ethics and sustainable development matter.
  • Discounts on medical insurance.
  • Free language courses abroad every year.
  • Lunch vouchers.
  • Free coffee and tea.
  • Free breakfast on Mondays.
  • Fresh fruit on Thursdays.

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