Crm Marketing Manager

hace 2 días

Barcelona, Barcelona, España Kaplan Languages Group A tiempo completo
Job Title: Crm Marketing Manager

At Kaplan Languages Group, we're undergoing a significant transformation to modernize our approach to delivering a renewed student journey. Our goal is to automate and simplify complex customer journeys, improving the customer experience and boosting conversion.

About the Role

We're seeking a Crm Marketing Manager to lead our roadmap, working closely with the Head of Acquisition, CRM executive, digital, and IT teams. As a key driver in our mission to continue growth across different markets, you'll drive a plan to transform the way we communicate with clients (B2C and B2B) aligned with our commercial strategy.

Key Responsibilities
  • Develop and implement a comprehensive CRM Marketing strategy to improve customer acquisition, retention, and loyalty.
  • Segment and leverage the database for efficient and effective campaign targeting.
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
  • Analyse data and campaign results to draw insights and make data-driven decisions.
  • Implement A/B or multivariate testing strategies to improve campaign performance.
  • Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
Requirements
  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Strong understanding of CRM principles and strategies.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent communication and leadership skills.
  • Bachelor's degree in business, marketing, or relevant field.
What We Offer
  • The opportunity to develop your skills in an international environment.
  • Flexible working policy.
  • A young and dynamic work atmosphere.
  • Competitive salary.

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