CRM Marketing Manager

hace 6 días

Barcelona, Barcelona, España Kaplan Language Europe - Barcelona A tiempo completo
Job Title: CRM Marketing Manager

We are seeking a highly skilled CRM Marketing Manager to join our team at Kaplan Language Europe - Barcelona. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to drive customer acquisition, retention, and loyalty.

Key Responsibilities:
  • Develop and execute a CRM marketing strategy that aligns with company goals and customer needs.
  • Manage and analyze data to inform marketing decisions and optimize campaign performance.
  • Collaborate with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
  • Train and develop a high-performing digital marketing team to achieve business objectives.
  • Monitor and improve email marketing strategies to contribute to communication objectives and bookings.
Requirements:
  • Previous experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Strong understanding of CRM principles and strategies.
  • Excellent communication and leadership skills.
  • Attention to detail and ability to multitask.
  • Bachelor's degree in business, marketing, or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.
Desirable Skills:
  • Strategic business thinking and ability to drive transformation.
  • Analytical mindset.
  • Solid understanding of CRM technologies.
  • Strong working knowledge of GDPR best practices.
  • Knowledge and experience using coding languages: SQL, HTML, AMPscript.

We offer a competitive salary, flexible working policy, and a young and dynamic work atmosphere. If you are a motivated and experienced CRM marketing professional, please submit your application.

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