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Marketing Lead

hace 1 mes

Barcelona, Barcelona, España Freightos (Tradeos, Ltd) A tiempo completo
Job Description

Freightos, a global leader in freight procurement, is seeking a Marketing Lead to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to boost brand awareness, lead generation, and pipeline creation.

Key Responsibilities:

  • Develop and launch multi-channel organic campaigns to educate and convert prospects while retaining existing customers.
  • Collaborate with our Performance Marketing Lead to create and measure brand awareness and lead generation campaigns on Google Ads and LinkedIn.
  • Build a content marketing calendar and pipeline in collaboration with our Head of Research and a freelancer.
  • Create customer-focused content, such as newsletters, case studies, and webinars, working both independently and together with partners.
  • Support product and sales teams with GTM initiatives, including new feature launches, various product collateral, and battlecards.
  • Work with marketing operations on segmentation, reports, and email flows.
  • Enhance brand visibility and engagement through social posts on LinkedIn, industry events, and PR campaigns.
  • Measure and analyze the effectiveness of marketing campaigns, adjusting and optimizing strategies in order to best meet business needs and targets.

Requirements:

  • Full-stack marketer with 4+ years of experience, preferably in a B2B SaaS role.
  • Full proficiency in marketing and analytics tools (e.g. WordPress, GA4).
  • Experience in marketing automation is required (HubSpot preferred).
  • Strategic thinker who can build and execute comprehensive marketing plans.
  • Analytical; can easily read and analyze data and extract actionable insights.
  • Resourceful and enjoy driving performance by identifying opportunities.
  • Strong project management & organizational skills (Asana is a nice bonus).
  • Experienced in cross-functional collaboration (Product, Sales, Research, Design).
  • Exceptional communication skills for creating compelling assets that convert.
  • Hands-on, organized and proactive in driving projects and achieving results.
  • Proficiency in English, combined with exceptional written and verbal communication skills.
  • Remote work experience is strongly preferred, and occasional travel may be required.

Preferred Qualifications:

  • German and/or French language is highly desirable.
  • BA in marketing, business, communications, technology or similar area.
  • Background in the logistics, supply chain or freight industries.

Why Freightos?

We believe that employees who get better make us all better. We strive for professional development and continuous learning. Apart from career support and guidance, you'll be entitled to get an annual training budget for personal and professional development. Participation in the Long Term Incentive Plan (LTIP) of the Freightos Group. Ticket Restaurant, Private Health Insurance and Flexible Remuneration options for nursery, training and transport. Full-time position. Flexible schedule & intensive working hours on Fridays so that we have a long weekend : Multicultural and open environment, full of great people from multiple countries. Over twenty languages but all aligned on making global freight work better. Great office in Torre Glories with amazing views, located in the center of the technology HUB in Barcelona.