Freightos Marketing Lead

hace 2 días


Barcelona, Barcelona, España Freightos (Tradeos, Ltd) A tiempo completo

Marketing Lead Opportunity at Freightos

Freightos, a global leader in freight procurement, is seeking a skilled Marketing Lead to join our team. As a Marketing Lead, you will be responsible for developing and implementing marketing strategies to boost brand awareness, lead generation, and pipeline creation.

Key Responsibilities:

  • Plan, develop, and launch multi-channel organic campaigns to educate and convert prospects.
  • Collaborate with our Performance Marketing Lead to create and measure brand awareness and lead generation campaigns on Google Ads and LinkedIn.
  • Build a content marketing calendar and pipeline in collaboration with our Head of Research and a freelancer.
  • Support product and sales teams with GTM initiatives, including new feature launches and various product collateral.
  • Enhance brand visibility and engagement through social posts on LinkedIn, industry events, and PR campaigns.
  • Measure and analyze the effectiveness of marketing campaigns, adjusting and optimizing strategies to meet business needs and targets.

Requirements:
  • Full-stack marketer with 4+ years of experience, preferably in a B2B SaaS role.
  • Full proficiency in marketing and analytics tools.
  • Experience in marketing automation is required.

About Freightos:
Freightos is a global tender procurement platform that transforms freight procurement for top-tier enterprise shippers. We streamline tender management by connecting shippers with a vast network of carriers, optimizing logistics operations. Our platform simplifies the complex world of freight procurement, making it more efficient and accessible for businesses worldwide.
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