Marketing Lead
hace 6 días
As a Marketing Lead at Freightos (Tradeos, Ltd), you will play a crucial role in developing and implementing marketing strategies to boost brand awareness, lead generation, and pipeline creation.
Key Responsibilities:
- Plan, develop, and launch multi-channel organic campaigns to educate and convert prospects while retaining existing customers.
- Collaborate with the Performance Marketing Lead to create and measure brand awareness and lead generation campaigns on Google Ads and LinkedIn.
- Build a content marketing calendar and pipeline in collaboration with the Head of Research and a freelancer.
- Create customer-focused content, such as newsletters, case studies, and webinars, working both independently and together with partners.
- Support product and sales teams with GTM initiatives, including new feature launches, various product collateral, and battlecards.
- Work with marketing operations on segmentation, reports, and email flows.
- Enhance brand visibility and engagement through social posts on LinkedIn, industry events, and PR campaigns.
- Measure and analyze the effectiveness of marketing campaigns, adjusting and optimizing strategies to best meet business needs and targets.
Requirements:
- Full-stack marketer with 4+ years of experience, preferably in a B2B SaaS role.
- Full proficiency in marketing and analytics tools (e.g. WordPress, GA4).
- Experience in marketing automation is required (HubSpot preferred).
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