Country Marketing Lead

hace 2 semanas

Barcelona, Barcelona, España Bombardier Recreational Products A tiempo completo
Job Title: Country Marketing Lead

At Bombardier Recreational Products, we're pushing the boundaries of innovation and customer experience. As the Country Marketing Lead for Italy and Spain, you'll be at the forefront of our exciting evolutions, driving our existing product lines forward while launching innovative electric models that disrupt the market.

Key Responsibilities:
  • Develop and implement a local annual Go-To-Market plan, aligning with regional strategic priorities and sales targets.
  • Lead the execution of tactical initiatives, including trade shows, events, website updates, and CRM campaigns.
  • Contribute to strategic growth initiatives, representing the marketing function in cross-functional task forces and driving results.
  • Measure and report on marketing plan execution, evaluating results and ROI based on defined KPIs.
  • Manage the assigned marketing budget with accuracy, tracking and reporting expenses on a monthly basis.
Dealer Marketing:
  • Advise and support dealers in building and executing local action plans, enhancing consumer experience and driving retail.
  • Guide dealers in leveraging BRP's programs and tools, in close collaboration with the Commercial team.
  • Implement corporate claims to drive strong marketing actions and support dealers in the Digital transformation.
Content Marketing & Public Relations:
  • Maximize brand visibility through earned media tactics, feeding the regional brand storytelling with locally authentic content.
  • Initiate and maintain relationships with media, participating in regional events and managing demo fleets.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 5 years of experience in Marketing, with knowledge of digital marketing a plus.
  • Affinity with the powersport and motorcycle industries, with fluency in English and other language skills a plus.
  • Business acumen, with a customer-centric mindset and a solid understanding of consumer engagement strategies.
  • Go-getter attitude, with a collaborative spirit and the ability to operate in a matrix structure.
About BRP:

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Our company is rooted in a spirit of ingenuity and intense customer focus, with a workforce made up of close to 23,000 spirited people.

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