Marketing Operations Lead

hace 2 semanas

Barcelona, Barcelona, España Alpega Group A tiempo completo
About the Role

We are seeking a highly skilled Marketing Operations Manager to join our team at Alpega Group. As a key member of our marketing team, you will be responsible for leading and optimizing our marketing growth strategies across brand awareness, demand generation, ABM, and customer retention.

Key Responsibilities
  • Manage a team of four marketing operations professionals and foster a collaborative and high-performance culture.
  • Own and optimize the marketing technology stack, including HubSpot and Salesforce, to ensure seamless data integration, campaign execution, and performance tracking.
  • Oversee the development and execution of marketing automation strategies to nurture leads, drive engagement, and enhance the customer journey.
  • Plan, execute, and optimize paid marketing campaigns across various channels to drive lead generation and conversion.
  • Collaborate with marketing, sales, and product teams to design, execute, and analyze marketing campaigns across various customer segments.
  • Oversee data quality, segmentation, and management across all systems.
  • Develop CMO dashboards and reports to provide insights into campaign performance, lead generation, and ROI.
  • Identify and implement process improvements to increase efficiency and effectiveness in marketing operations.
  • Ensure seamless integration between HubSpot and Salesforce, maintaining data integrity and enabling accurate tracking of the customer journey from lead generation to conversion.
  • Work closely with sales, customer success, and product teams to align marketing operations with broader company goals.
  • Ensure all marketing operations are compliant with data privacy regulations such as GDPR and others.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing operations, preferably in a SaaS environment.
  • Proven experience in managing and developing a team, with strong leadership skills.
  • Deep expertise in HubSpot and Salesforce, including integration and data management.
  • Strong experience in marketing automation, including the design and execution of automated workflows.
  • Experience managing paid marketing campaigns across various digital channels.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Proven track record of optimizing marketing processes and improving operational efficiency.
  • Experience working across SMB, mid-market, and enterprise segments.
  • Excellent project management and organizational skills.
  • Strong communication and collaboration skills, with the ability to work cross-functionally.
  • Knowledge of data privacy regulations and best practices in marketing compliance.
What We Offer

We offer a competitive salary package, with additional legal benefits focused on your well-being, work flexibility, and career growth. A permanent contract, gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working. Hybrid working model, with no mandatory days to come to the office. An international working environment, with over 40 nationalities in the Alpega Team. You will be able to impact the future of sustainability in the transportation industry, both for our clients and as well with our internal initiatives.

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