Senior Marketing Operations Manager, Freight

hace 5 días


Barcelona, Barcelona, España Amazon A tiempo completo
Marketing Operations Manager Opportunity

Amazon is seeking a customer-focused, detail-oriented Senior Marketing Operations Manager to lead the Marketing Technology (MarTech) stack and Analytics for the Amazon Transportation Services Marketing team.

Key Responsibilities:
  • Create and manage the MarTech product roadmap and strategy.
  • Own the overall marketing technology ecosystem, including platforms, systems, and tools.
  • Develop tools and capabilities to enable full funnel marketing attribution.
  • Manage lead capturing and lead conversion tools like Pardot, Marketo, and Salesforce.
  • Create and manage dashboards showcasing marketing metrics and candidate quality.
  • Spearhead lead generation machine learning tool development.
  • Measure the effectiveness of user journey and marketing campaigns using A/B testing, web analytics, and CRM software.

Collaborate with sales operations to enhance and troubleshoot issues with the lead management process and integrations with marketing automation platforms.

Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes.

A Day in the Life: In this role, you will drive the vision to define and implement lifecycle marketing programs and analytics, partnering with stakeholders across sales, technology, product development, and supply chain to adapt the core components of the EU marketing program based on specific marketplace dynamics.



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